Assertiveness has a bad reputation. Too often it gets mixed up with not being polite, being pushy, and not knowing boundaries. Assertiveness is the exact opposite. It’s realizing the deeply meaningful potential locked away inside of you. It’s giving that potential a voice to articulate your values. It’s giving those values legs to make an impact in the world. The results are shocking. In the business world this gets translated into higher pay and better positions. In relationships this becomes a deepening of meaning and intimacy. In parenting it becomes laying down clear boundaries that protect your children. At it’s core, assertiveness is recognizing your special gifts and sharing them.